DKNY Launches Tennis-Inspired Capsule Collection with Immersive Tennis Court at The W Hotel in South Beach


DKNY launched their first tennis-inspired a capsule collection with an immersive tennis court takeover at the W Hotel in South Beach. Starting the day, content creators ALICIA PETTITT, CHANEL IMAN, ISABELA GRUTMAN, JASMINE SANDERS, MARTHA GRAEFF, MICHELLE SALAS, TAMIA EVERETT, and VALERIA LIPOVETSKY, rallied alongside Miami Tastemakers for personalized tennis clinics, swinging rackets against famed Olympic Gold Medalist and renowned tennis athlete, MONICA PUIG.

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DKNY’s captivating “pink” invaded the rooftop of the W Hotel, enveloping guests in a playful and immersive tennis experience. The space showcased a custom, branded lounge, and “beetroot” pink tennis court, nodding to the collections signature hue.

Throughout the day, the energy on-court was high, as other notable guests including ANAI REISA, BARBARA BOLLER, CAROLINA LINDO, CASS DIMICCO, LONDON OLIVE and NANE MILLER, among others, united in a series of group tennis clinics, basking in the versatility of DKNY Sport’s new tennis-inspired capsule. Just off-court, players and guests socialized, lounging to fresh beats by local talents, DIOSSA and DJ NIGIRI, and savoring a variety of light bites and refreshing drinks.

As dusk approached, attendees embraced the vibrancy of Miami, a kinetic city that mirrors the nonstop ethos of NYC. The evening concluded with energy high and guests buzzing about the collection’s inherent ability to transition from day to night. Designed for aspiring players and professional spectators alike, DKNY Sport’s Tennis Capsule is a 20-piece assortment that incorporates both tennis-inspired staples and versatile casual options.

The exclusive, limited-edition range includes ready-to-wear accessories and footwear – all of which can easily transition off-court. Pieces include pleated skirts, mini tank dresses, slim joggers, crop tops, and classic shirting modernized in tech fabrications. Wherever the day takes you, DKNY Sport’s Tennis Capsule epitomizes feminine chic and athleisure cool.


Instagram: @DKNY

Photos: World Red Eye


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